NSFA — Not Safe For Animals

NSFA (Not Safe For Animals) is a social media classification standard for content depicting animal exploitation, trafficking indicators, captivity, or abuse, transforming public awareness into actionable investigative signals.

The project builds a framework for identifying, flagging, and escalating harmful animal content across social media platforms. By creating standardised signal categories, NSFA bridges the gap between public outrage and structured investigative action.

Working at the intersection of digital advocacy and wildlife law enforcement, NSFA aims to make every share, like, and scroll count for animal protection.